A spokesperson for Snapchat has said that "Brands will only be able to track conversions for their vertical-video Snap Ads, not Sponsored Lens or Sponsored Geofilter campaigns".
Add to Cart 4.
Page View 5.
View Content 7.
Sign Up 8.
Add Billing 9.
Also, as Marketing Land says
, so far "Advertisers will be able to select from nine predefined conversion events, but eventually, they will be able to create their own custom events".
After the Snap Pixel accumulates enough data, you are able to create custom and lookalike audiences based on these events.
The measurement results are available in Ad Manager or a preferred API Partner's tool