11.11.2017

Snap to attention!

With over 158 million daily users, an average of 2.5 billion snaps sent per day, and users checking the app an average of 18 times per day… it's no surprise that marketers are considering Snapchat as part of their social media marketing strategy


With over 158 million daily users, an average of 2.5 billion snaps sent per day, and users checking the app an average of 18 times per day… it's no surprise that marketers are considering Snapchat as part of their social media marketing strategy,
Likewise, it's no surprise that Aitarget has been chosen as an official Snapchat Marketing Partner. Above all, we at Aitarget see our mission as helping our clients keep up with the most innovative and efficient marketing channels.
Snapping up a great opportunity
In June 2017, following the launch of Snapchat's Ad Manager platform, we started our collaboration with Snapchat. From the very beginning, we were thrilled by the opportunity to reach its massive millennials audience. The latest Snapchat Earning Report says that over 170 million people use Snapchat every day and the number is constantly growing.

Since July, Aitarget have onboarded more than 15 clients and made extensive trials. We found that one of the main characteristics of the Snapchat audience is its hyper engagement, which, combined with Snapchat's appealing ad products, leads to better CPI/CPV/ARPU for clients. We now recommend Snapchat as a channel to consider when planning your campaigns.
What's on offer
Snap Ad offers 10 seconds of full-screen vertical video that allows users engage with your brand while staying within the app. So far there are four attachment types available:
App Install

which let users install your brand's app
Web View

where users can get access to your brand's web page
Long-Form Video

which allow brands to communicate their message to the user
Top Snap

which is an article-like attachment to drive views of your brand's video, still, gif, or cinemagraph.
Snapping up great results
We regard Snapchat as a game changer for marketers.

Audience-wise, Snap Ads work best for the 15-30 years age group. We discovered that Snapchat shows extremely good results in countries where Snapchat-to-Facebook or Snapchat-to-Instagram user rate is the highest; France, Norway, Denmark, Ireland, and the United Kingdom are among the strongest and most promising markets.

Client-wise, gaming, retail, and e-commerce are the best performing, with CPI rates of gamers being up to 30-40% less than on Facebook, and CPMs with e-commerce being 20-25% less. Snap adds also perform well for entertainment and professional services also.
A new, different, opportunity
The opportunities with Snap Ads are different to those with Facebook Ads, and we admit there can be a gap between clients' expectations and Snapchat's scope, especially for those advertisers who have mastered Facebook Ads. In some areas like attribution, however, this is well compensated with efficiency.
In addition, Snapchat's auction is still not as crowded as Facebook's, which gives clients the opportunity to optimise their media budgets and create an innovative image for Snapchatters.
Overall, we are extremely happy to be inline with the fast pace at which Snapchat is growing and advancing technologically in full view of everybody.

Don't miss the latest news. Subscribe to our newsletter!