In June 2017, following the launch of Snapchat's Ad Manager platform
, we started our collaboration with Snapchat
. From the very beginning, we were thrilled by the opportunity to reach its massive millennials audience. The latest Snapchat Earning Report says that over 170 million people
use Snapchat every day and the number is constantly growing
Since July, Aitarget have onboarded more than 15 clients and made extensive trials. We found that one of the main characteristics of the Snapchat audience is its hyper engagement, which, combined with Snapchat's appealing ad products, leads to better CPI/CPV/ARPU for clients. We now recommend Snapchat as a channel to consider when planning your campaigns.