Feature a singular message
After sorting out your objective and CTA, you will now need to communicate that in a simple, singular message. Keep it short and sweet! Five seconds is too little to cover all the advantages of your product. Choose the main benefit, and stick to it.Call users to action
The whole idea of running any ad campaign is to achieve a certain goal, and you must provide clear straightforward direction on what you want your audience to do next. Whether it is downloading an app, promoting a product, or visiting a website. A Sumpto study showed 67%
of university students want to receive more brand discounts and promotions on Snapchat. Encourage the audience to visit your website or social media profiles, and reward those that engage with a special filter or competitive prices.