10.30.2017

Glitch is the new black

Millennials... Who are they? What do they live for? What is inside their heads? What content would they react to? How should it be created?


Millennials... Who are they? What do they live for? What is inside their heads? What content would they react to? How should it be created?
Businesses around the globe who want to connect with the younger generation need to understand the different ways millennials use technology and connect with people, brands, and products compared to older generations.They were born with mobile phones in their hands. Their eyes have adapted to the endless image scroll, their brains to constant 'noise'.

With their time perception distorted, millennials think fast and impulsively. They will throw away the things they don't find interesting - out of their lives and their information space.

Many feel they don't have time to behold and meditate. Living in fantasies is too pristine and boring, too "wha'ever".
So how could you attract Millennials?
Compress the time. Instagram feed is a dated, polished fiction made for showing off.

Now millennials immerse themselves in vibrant stories, and Snapchat is the trend. Reality is not enough for millennials, they seek a virtual reality to escape to. This is an important point.
Don't just think, act: use Glitch, a visual effect that imitates digital errors, broken TVs, hitch, noise.
Bold, stimulating, simple, and oh-so responsive. It's like catnip for millennials.
Add Glitch to your creative, be amazed, and add some more. Then be bemused at how much the swipe-ups bump up. Don't believe us? Let us give you some numbers.

Our client, a device store, wanted to generate traffic to their e-store.

We launched two ads together with the client: one without Glitch and one with.
$0.30

The first one, "natural", Effective cost per swipe up (ECPSU)
$0.18

The second one, "enhanced" with Glitch, plummeted 40% in ECPSU
So many more swipes for your money!

While not hyped, millennials are still partial to Glitch, as strange and honest as they come.

Don't miss the latest news. Subscribe to our newsletter!