We then welcomed to the stage David Shaw (Head of Product Strategy EMEA, Snap Inc.)
It's phenomenal how far Snapchat ads have grown in the past year: it's now an optimum platform to achieve various objectives such as impression goals, CPM, app install, video views, etc. Snapchat's 178 million daily users
, globally, spend an average of 30 minutes a day on Snapchat, and you can communicate with them through Snapchat filter, lens, images, gifs and videos, which can be designed easily, for free, through Snapchat Studio.
Along with Snapchat's unique audience of millennials, David mentioned the greatest advantage is the nature of Snapchat Ads. With the 'swipe up' functionality, everything is deliberate and there are no accidental clicks. Ultimately, the ads will have a higher conversion rate and be more profitable. Remember, the main goal is to get the audience to 'swipe up', therefore make your CTA as interactive as possible (yummy tip!).